International MHEG Association, IMPALA, Launches at IBC 2006

Sep 08, 2006

IMPALA (International MHEG Promotion Alliance), a newly formed association of software providers and supporters who are engaged with the use of the MHEG-5 interactive TV standard outside the UK, is pleased to announce its launch at IBC 2006 on stand 3.140.

Founder members Strategy & Technology (S&T), Cabot Communications and Echostar Europe, together with supporting companies from the industry will be present to provide more information on the MHEG-5 technology and membership of IMPALA.

Originally developed and standardised by ISO in the mid 1990s as part of the DAVIC standardisation effort to support interactivity and navigation for video-on-demand services, MHEG-5 has achieved significant success on the UK’s Freeview DVB-T platform with over 12 million receivers deployed using UK Profile 1. The latest version is also an ETSI standard.

IBC 2006 visitors are invited to call at the IMPALA stand to find out more on how MHEG-5 technology can help broadcasters and receiver manufacturers with the deployment of interactive services in international markets. MHEG-5 provides an efficient, cost-effective and flexible standard that can be rapidly deployed into digital TV markets by broadcasters, terrestrial, satellite, or cable operators interested in low cost interactive TV services.

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